Orkla is a leading supplier of branded consumer goods to the grocery, out-of home, specialised retail, pharmacy and bakery sectors. With a vast number of products and brands there are always advertising and marketing efforts to be calculated and planned. Orkla wanted an easier way for their key account managers to calculate and evaluate advertising efforts and results.
With the Orkla Advertising Evaluation app, key account managers can easily calculate the projected result of their advertising initiatives. From a an intuitive interface managers can input data and variables for their initiative. This helps Orkla optimize their advertising efforts and funnel money in to the right marketing channels.